Information about the field of visual communication design

Visual communication design

Visual communication design includes a variety of images, messages, media, content and structures that include a visual aspect. For example, combining images and text to create new meanings and messages is visual communication.

Visual communication design includes visual identity and advertising design, illustration, publication design, printed matter and packaging design, digital design, game design, animation, typography and infographics, but also increasingly strategic creative design.

Workplaces

Advertising and design agencies, communication agencies, media, publishing houses, companies, organisations, government and municipalities. Many people start their own business.

Corporate identities: designing corporate and organisational identities, websites and communication and branding materials (graphic designer, digital designer, AD, creative designer or director)

Publication design: layout design and production of books and magazines for print and electronic media, photojournalism and infographics (AD, graphic designer, typesetter).

Advertising design covers the creative design of marketing communication for different media. Building product and service brands and strengthening their identities (Art Director, AD assistant, production AD, graphic designer, creative director)

Illustration is artistic work included in graphic design for publications, advertising and corporate identities. Significant role in the production of Finnish children’s literature, animation and cartoon art (illustrator, graphic designer).