Mentors

I am a visual designer and Art Director, with work experience spanning brand development, visual concepts and identities, user research, accessibility audits, and user interface design. I am currently working as a Senior Designer at MEOM in the B2B sector, focusing on website visuals and interfaces. I find it important and deeply rewarding to support my colleagues and clients in their everyday work.

I'm an experienced brand designer and art director with a demonstrated around 10 year work history in the design industry. I used to work in a few design agencies and established my own design company with some friends both based in Helsinki and Budapest.

Originally from London, UK, I have been working creatively in Finland since 2002. I have experience in B2B / B2C & B2E (inside-out) employer brand design and marketing, holistic concept creation & multichannel solutions. I have hands-on working experience in branding/ creative/ design/ marketing/ & advertising agencies, working on many of the world’s most loved brands; at creative, conceptual and executive levels. My passion lies in creating strong brand identities & visually engaging storytelling through planning & executing multi-sensory brand experiences.

I have worked in different environments, starting in an ad agency, then in-house where I led Aalto University’s brand, and now as a freelancer. Over the past five years I have expanded my practice into illustration alongside graphic design. My current focus is on projects in sustainability, education, culture, and social change — combining illustration, brand identity, and communication campaign design.

I am the founder and creative designer of Visual Kult, a design studio working across visual communication, advertising, animation, and branding. In addition to Visual Kult, I am a partner at the production company Silent Paprika Films and run the interdisciplinary skate and streetwear brand Fire1984. I have directed two short films, the latest of which achieved notable international success, premiering at the Tribeca Film Festival in 2024. Additionally, I serve on the board of Grafia and lead the Motion Graphics Guild under its auspices.

Olen valmistunut graafiseksi suunnittelijaksi, mutta nykyään olen tekemisissä isojen kokonaisuuksien ja niiden luovan johtamisen ja strategisen kehittämisen kanssa. Olen työskennellyt toimistossa, omistanut toimistoa, työskennellyt freelancerina, opettanut Aalto-yliopistossa, mentoroinut, työskennellyt asiakkaan puolella Suomen suurimmassa organisaatiossa ja tällä hetkellä matkaan organisaation kanssa kohti uutta arkkitehtuuri- ja designmuseota. Ymmärrän suunnittelijoita ja asiakkaita ja toimin itse paljon linkkinä näiden välissä.

Olen graafinen suunnittelija ja AD Days Agency -suunnittelutoimistosta, jota olen ollut perustamassa vuonna 2016. Alalla olen toiminut yli 10 vuotta, jos suurimman osan ajasta freelancerina ja yrittäjänä. Tänä päivänä työskentelen eniten identiteettien ja julkaisujen parissa. Minua motivoivat etenkin projektit, joissa saan jollain tapaa hyödyntää osaamistani ympäristön ja yhteisön hyväksi.

I hold a BA in Graphic Design and have 25 years of broad experience in the creative field. My work has been recognized across multiple disciplines, my exhibition history is extensive and international, and I have received several grants – including from Grafia. I am currently studying in the Design for the Planet Master’s program, and I strongly believe that creative expertise should be leveraged even more to enable positive change – both in conception and in execution. Our mission is to be drivers of hope!

Multidisciplinary designer working across brand, moving image, sound, and visual identity. Currently Senior Creative Lead at ICEYE, shaping the expression of one of Finland’s most ambitious scaleups. Alongside this, remaining engaged in independent practice and sound and video art scene.