How is an impactful visual message created? What does a designer’s daily life look like? In the viikon Graafikko show (in eng. Graphic Designer of the Week), graphic designer and media personality Kasper Strömman delves into the work, creativity, and impact of visual communication designers. The new show premieres on Wednesday, March 26, at 12:00 PM on Radio Helsinki.A collaboration between Radio Helsinki and Grafia highlights a broad range of creatives and the many forms of visual communication design. Over the course of ten episodes, the show will introduce nine diverse designers and also make a stop at the Huiput Creative Festival.The first season will feature guests such as graphic designer Kyösti Varis, whose 60-year career has produced numerous iconic logos and posters, and heraldry expert Anders Segersven, who will unravel the mysteries of coats of arms—a subject of great interest to Kasper Strömman. The first studio guest on Wednesday, March 26, will be information designer Anni Tolvanen.Host Kasper Strömman is a hybrid influencer best remembered as Graphic Designer of the Year 2013. In addition to numerous TV shows, Strömman has played a key role in bringing podcasts to Finland since 2017, gradually helping them become mainstream media.Viikon graafikko on Radio Helsinki, Wednesdays at 12:00 PM.The ten episodes will air from March 26 to May 28 and will be available afterward on Radio Helsinki’s on-demand service and other podcast platforms.